Marketing Manager (Remote)

We’re looking for an experienced Marketing Manager to head up our 4 person marketing team and help bring WLL to the next level. If you are a strategic thinker with a passion for B2B SaaS marketing and want to be part of a dynamic and fast-paced start-up, we invite you to apply and join us on our exciting journey!

Key Responsibilities

• Strategic Planning: You’ll be in charge of developing and executing the overall marketing strategy that must be aligned with company goals and objectives.

• Lead Generation: Drive qualified leads through various channels, both inbound and outbound.

• Campaign Management: Plan and execute targeted marketing campaigns, across content, social media, nurturing, partners, ads, PR etc.

• Website Management: Manage the company’s website, plan impactful changes to enhance user experience, consistency with product offering, and ensure optimal online presence.

• Sales Enablement: Work closely with the sales team to provide them with the necessary tools, resources, and collateral to successfully close deals.

• Brand Management: Build and maintain a strong brand presence, ensuring consistency in messaging, positioning & voice.

• Events Management: Plan and organise company’s presence at key B2B events.

• Team Management: Lead and guide team members, overseeing their day-to-day activities, and ensuring alignment with overall marketing goals. Facilitate professional development, set performance expectations, and drive a cohesive team effort to achieve collective success in meeting key objectives.

• Analytics and Reporting: Track and analyse key marketing metrics to continuously optimise marketing strategies.

Who we are looking for:

• You’re a generalist marketer with focus on digital marketing and passion for B2B SaaS marketing

• You’re a lead generation master, with proven experience in driving lead generation through various channels

• You can see the big picture, handling planning and strategy, but at the same time can manage marketing operations and oversee implementation

• You have superb understanding of inbound marketing, content strategy, SEO, SEM, lifecycle marketing, PR, email marketing, social media

• You’re the perfect mix of creative and analytical. You’re able to craft smart messaging but you also have a data-driven approach to decision making and measuring success

• You identify as a good leader and enjoy managing a team. You’re communicative, friendly and a team player but are not shy to speak up in difficult situations.

• You are driven by results and passion. You have experience setting goals and objectives and can work toward their achievement

• You’re tech-savvy, can grasp new concepts quickly and are happy to hit the ground running.

Experience required:

• Bachelor’s degree in Marketing or other marketing education background

• Proven experience (3+ years) in B2B SaaS marketing, preferably in a startup environment

• 2+ years experience managing a team and both internal & external stakeholders (including freelancers and agencies)

• Strong understanding of the SaaS industry, market dynamics, and buyer personas

• Demonstrated success in developing and executing successful B2B marketing campaigns

• Desired: experience with HubSpot CRM